01 · Positioning & ICP
Who you say you serve, who is actually buying, and where the message and the buyer drift apart.
01 · Audit
A 47-point teardown of your marketing, sales, and AI stack.
Two-week turnaround. Eight dimensions. Written report, scored diagnostic, prioritised fix list, and a Loom walkthrough. Sold as a one-off. No retainer creep, no upsell pressure.
R25,000 - R40,000
scoped on the discovery call
What gets audited
47 points. Eight dimensions.
The full 47-point framework will publish as an open guide. Below is the dimension map: where the audit looks, and what it interrogates inside each lane.
02 · Offer & pricing
What you sell, what it costs, what the unit economics look like, and where margin is leaking.
03 · Paid acquisition
Channel mix, creative, audience strategy, attribution. What is leaking, and where the next rand should go.
04 · Organic & AEO
SEO, content, AI search visibility. What you are losing to competitors who already invested.
05 · Sales motion
Lead-to-qualified handoff, objection mapping, win/loss patterns, and deal velocity.
06 · Marketing-sales alignment
CRM hygiene, lifecycle stages, what marketing thinks they handed over vs what sales actually receives.
07 · Analytics & attribution
Where the numbers come from, how trustworthy they are, and what the dashboards cannot see.
08 · AI stack & operations
What AI is doing for you, what it is doing against you, and what should be installed first.
What you get
Four deliverables. All yours.
Written report
PDF document. Findings per dimension, evidence cited, ranked by revenue impact. Yours to keep.
Scored diagnostic
Where you sit on each of the eight dimensions, with benchmarks against SA SMEs in the same revenue band.
Prioritised fix list
Top 8 to 12 highest-leverage moves, ranked by effort vs revenue impact. Includes who can do it: you, an existing team, or external help.
Loom walkthrough
60 to 90-minute async video walking through the report, the scorecard, and the reasoning behind the ranked fixes.
Timeline
Two weeks, end to end.
Week 1
Data collection and interviews
NDA in place by Day 1. Read-only access to analytics, ad platforms, CRM, and sales records by Day 3. Two interviews: one with you, one with whoever runs sales or marketing day-to-day. By end of week, every dimension has the data it needs.
Week 2
Analysis, drafting, delivery
Findings drafted, ranked, cited. Scorecard built against benchmarks. Fix list prioritised by effort vs revenue impact. Report and Loom walkthrough delivered by end of week. Optional 30-minute live debrief.
Fit
Who this is for.
For
- SA SMEs at $250K to $5M annual revenue.
- Founders or commercial directors who already spend on marketing or sales and want to know what is and isn't working.
- Operators considering the next R500K of growth investment and want a system, not more spend.
- Teams curious about AI but unsure where it actually moves revenue vs where it is theatre.
Not for
- Pre-revenue or sub-$250K businesses. The price floor is real, and the audit findings need data to interpret.
- Corporates over $25M. The audit is built for SME constraints, not enterprise procurement.
- Anyone shopping for logo design, brand identity, or one-off creative campaigns.
- Agencies looking to white-label the framework. The methodology stays in-house.
Track record
The same diagnostic that ran on a $1.4B North African tech unicorn.
Three years operating Yassir's growth motion across South Africa. The audit framework was forged on that engagement, then productised for SA SMEs at a fraction of the cost.
67%
Customer acquisition cost reduction
62%
Cost per install reduction
27x
GMV growth across three years
FAQ
Questions worth asking.
How is this different from a strategy review another agency would run?
The audit is a productised deliverable, not a discovery exercise. You get a written report, a scored diagnostic across eight dimensions, a prioritised fix list, and a Loom walkthrough. No vague recommendations. No 'we'll think about it'. Two weeks, defined output, fixed price.
What's the difference between the R25,000 and R40,000 end of the range?
R25,000 covers a typical SA SME with one revenue stream, one or two paid channels, and a single sales motion. R40,000 covers multi-product, multi-region, or multi-channel setups where the audit needs to map several systems at once. We scope and quote against your specific operation on the discovery call before either side commits.
What access do you need? Analytics, ad accounts, CRM?
Read-only access to GA4 (or Plausible/Fathom), the relevant ad platforms (Meta, Google, TikTok, LinkedIn), your CRM, and any sales-pipeline tracking. We sign an NDA before access. We never modify anything, never run campaigns, never contact your customers. Every touchpoint is documented.
Our data is messy. Does the audit still work?
Yes, and finding it is part of the audit. Most SA SMEs at this revenue band have data hygiene problems: broken attribution, untagged campaigns, missing UTM consistency, CRM fields that nobody fills in. Mapping those gaps is one of the first deliverables. The fix list will start with what to instrument before what to optimise.
Does the audit cover B2B sales, or only paid acquisition?
Both. Three of the eight dimensions cover the sales motion: lead-to-qualified handoff, sales process and objection mapping, and CRM hygiene. If you sell B2B, that side gets the same depth as paid acquisition. If you do not, those dimensions stay light and the paid side carries more of the report.
After the audit, are we obligated to engage Jashughatt to implement?
No. The audit is sold as a one-off. The fix list is yours, and most of the highest-leverage moves are things you or an existing team can implement. Roughly half of audit clients then engage us on a Sprint or Retainer. The other half don't, and that is a successful outcome on both sides.
Next step
Two weeks from now, you have a fix list.
The discovery call is 30 minutes. We confirm fit, scope, and price before either side commits. If the Audit is the wrong entry point, we will say so.