1
Commercial positioning
Is the offer positioned to attract the right buyer at the right price? Where is the messaging creating friction?
Business Audit
Find out exactly where your marketing spend is leaking.
A marketing audit gives SA businesses a clear picture of what is working, what is not, and where the highest-leverage growth move is. Jashughatt Media's Business Audit covers strategy, paid media, sales system, and commercial positioning. Delivered in two weeks. Priced at R25,000 to R40,000.
67%
Customer acquisition cost reduction
62%
Cost per install reduction
27x
GMV growth across the engagement
Yassir engagement, 2023-2026.
The diagnostic
What is a marketing audit?
A marketing audit is a structured review of a business's marketing strategy, spend, channels, and commercial outcomes. It identifies where budget is being wasted, where revenue is leaking, and what the business should do differently. It is not a brand review or a creative critique. It is a commercial diagnostic.
Most SA SMEs in the $250K to $5M revenue range have never had one. They have accumulated ad accounts, agency relationships, and marketing activity over time without ever stepping back to ask whether the whole system is working. The audit answers that question with data, not opinion.
The output is not a slide deck of recommendations. It is a prioritised action plan with a clear sequence: stop this, fix this, scale this. Every finding is tied to a commercial outcome: CAC, conversion rate, revenue per customer, or payback period. Businesses considering a 90-Day Growth Sprint use the audit to confirm the diagnosis before committing to execution.
Methodology
What Jashughatt Media's audit covers.
The Business Audit covers 8 dimensions across two weeks.
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Paid media audit
Ad account structure, audience targeting, creative performance, spend allocation, and CAC by channel. Every platform in scope.
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Sales system review
Lead flow, qualification process, CRM setup, handoff from marketing to sales, and pipeline conversion rates.
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Content and SEO baseline
Organic presence, keyword gaps, content quality relative to search intent, and quick-win opportunities.
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Email and retention
List health, automation sequences, re-engagement rates, and revenue from existing customers vs new acquisition.
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Analytics and tracking
Is the data trustworthy? GA4 setup, conversion tracking, attribution model, and reporting cadence.
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Competitive landscape
How is the business positioned relative to the 3 to 5 closest competitors? Where are the gaps and the opportunities?
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Growth ceiling diagnosis
What is the single constraint preventing the next revenue step? Positioning, distribution, conversion, or retention?
Deliverables
What you get.
Written audit report
47-point diagnostic across all 8 dimensions. Every finding rated by severity and commercial impact.
Prioritised action plan
A sequenced list of fixes, ranked by leverage and effort. Not a wish list: a working plan.
90-minute debrief session
Walkthrough of findings with the Jashughatt Media lead. Questions answered, priorities confirmed, next steps agreed.
Loom walkthrough
Recorded video summary of the key findings and action plan. Share internally without scheduling another meeting.
Timeline
Two weeks from access to delivery.
Week 1
Discovery and data pull
Access to ad accounts, CRM, analytics, and any existing reporting. Stakeholder interviews where relevant. Commercial positioning review against the ICP and competitive set.
Week 2
Analysis and delivery
Findings written up, prioritised, and pressure-tested. Written report delivered. Debrief session scheduled. Loom recorded.
Proof
What a proper audit finds.
The Yassir engagement started with a diagnostic pass in March 2025. The audit identified a structural CAC problem driven by audience targeting and creative fatigue, not spend level. Fixing the targeting and refreshing creative architecture cut cost per install by 62% without increasing budget. The audit paid for itself in the first month of implementation.
Pricing
Fixed scope. Fixed price.
The Business Audit is a fixed-scope, fixed-price engagement.
R25,000 to R40,000
Fixed price, scoped at discovery call
- Scope depends on: number of active paid channels, CRM complexity, and whether competitor research is in scope.
- Includes: written report, prioritised action plan, 90-minute debrief, Loom walkthrough.
- Timeline: two weeks from access to delivery.
- Next step: a 30-minute discovery call confirms scope and price before either side commits.
Fit
Who this is for.
For
- SA businesses with $250K to $5M annual revenue.
- Founders who suspect their marketing spend is not working but cannot identify why.
- Businesses about to increase their marketing budget and want to fix the foundation first.
- Operations that have changed agency or strategy in the past 12 months and want an independent view.
- Anyone considering a 90-Day Growth Sprint who wants to confirm the diagnosis before committing.
Not for
- Businesses under $250K revenue, where the audit fee represents too high a proportion of revenue.
- Businesses wanting a brand identity review or creative critique.
- Corporates above $25M, where scope and complexity require a different engagement model.
FAQ
Questions worth asking.
What is a marketing audit?
A marketing audit is a structured commercial diagnostic covering a business's marketing strategy, paid channels, sales system, and analytics. It identifies where budget is leaking, where revenue is being left on the table, and what the highest-leverage growth move is.
How much does a marketing audit cost in South Africa?
Jashughatt Media's Business Audit runs R25,000 to R40,000 depending on scope. The price covers a 47-point diagnostic, written report, prioritised action plan, 90-minute debrief, and a Loom walkthrough. Delivered in two weeks.
How long does a marketing audit take?
Jashughatt Media's Business Audit is a two-week engagement. Week one covers data access and discovery. Week two covers analysis and delivery of the written report and debrief.
What does a marketing audit cover?
The Business Audit covers 8 dimensions: commercial positioning, paid media, sales system, content and SEO, email and retention, analytics and tracking, competitive landscape, and growth ceiling diagnosis. Every finding is rated by commercial impact.
What is the difference between a marketing audit and a marketing strategy?
An audit diagnoses the current state. A strategy defines where to go next. The audit comes first. Jashughatt Media's Business Audit delivers both: a diagnostic and a prioritised action plan for what to do differently.
Do I need a marketing audit before a Growth Sprint?
Yes. Jashughatt Media requires a Business Audit before a 90-Day Growth Sprint engagement. The audit establishes the baseline, identifies the highest-leverage moves, and ensures the Sprint is solving the right problem.
Can the audit cover multiple marketing channels?
Yes. The audit covers all active paid channels (Meta, Google, TikTok, LinkedIn), organic search, email, and the sales system. The scope is agreed at the discovery call based on what is actually in use.
How do I start a marketing audit with Jashughatt Media?
Book a 30-minute discovery call at jashughatt.co.za/contact. The call confirms scope, price, and timeline before either side commits. If the audit makes commercial sense, access is requested in week one and findings are delivered two weeks later.
Stop guessing. Start with the diagnosis.
A 30-minute discovery call confirms scope and price. Findings delivered two weeks after access is granted. Book at jashughatt.co.za/contact.